MIVALDI Brand Assets Guidelines
Version 1.0 · Beta Phase
1. The Brand
MIVALDI is the digital canvas for high fashion and elite talent. The brand voice is whisper-quiet luxury: editorial, precise, and never loud. Three house aesthetics define the system — Noir (obsidian editorial), Champagne (gilded warmth) and Porcelain (light gallery minimalism).
2. Primary Mark
The primary mark is the wordmark "MIVALDI." set in Cinzel, with a champagne-gold period. Use the primary mark wherever space allows. The monogram "M" may be used as a favicon, social avatar, or watermark at small sizes.
- Clear space: Equal to the height of the letter "M" on all sides. No other element may enter this zone.
- Minimum sizes: Wordmark 24 px; monogram 16 px.
- Color variants: Gold (#D4AF37) on Obsidian (#070707); Obsidian on Porcelain (#F6F2E9); monochrome white on photography.
3. Color System
- Obsidian (#070707): Primary background (Noir)
- Champagne Gold (#D4AF37): Primary accent
- Gold Soft (#E6CA65): Highlight / gradients
- Gold Muted (#997D33): Secondary accent
- Porcelain (#F6F2E9): Light background
Do not introduce new colors. In Noir and Champagne layouts, gold must never exceed 10% of the visible area; in Porcelain layouts, no more than 15%.
4. Typography
Display: Cinzel (serif capitals) for headlines and the wordmark. Text: Plus Jakarta Sans for body and interface copy. Arabic: Amiri for display, Cairo for text. Do not condense, stretch, or add outlines, shadows, or gradients to type.
5. Misuse
- Do not rotate, skew, or redraw the mark.
- Do not recolor outside the approved palette or place on busy, low-contrast backgrounds.
- Do not use the mark as part of a sentence or product name.
- It is prohibited to use the logo in any manner that explicitly or implicitly suggests the model is an "official partner" or "employee" of Mivaldi. The relationship is solely limited to a technical hosting platform.
6. Photography & Imagery
Imagery should feel editorial: natural light, honest film grain, and quiet confidence. Preferred ratios: 4:5 for runway, 3:2 for editorial, 1:1 for polaroids. Never use stock imagery for talent portfolios; every image must carry documented rights and model releases.
7. Voice & Tone
Write with restraint. Prefer precise nouns over adjectives. Never use superlatives ("best", "cheapest"), urgency ("act now"), or loud marketing punctuation. Refer to the platform as "MIVALDI" and to customers as "talent", "agencies", or "houses".
8. Trademark Notice
MIVALDI™ and the M monogram are trademarks of Mivaldi. Trademarks do not imply endorsement; users may not suggest MIVALDI endorses their services without written consent.
9. Requesting Assets
Official logo files, the color system, and templates are available on request. For usage or legal questions, please contact us via the communication channels mentioned on the platform.